“The Gods create scents, men make perfumes ”

-Jean Giono-

The story of Laboratorio Olfattivo is a story of a project born in 2009 from Daniela Caon and Roberto Drago’s love for niche perfumes. A collection composed by 23 Eau de Parfum, comprehensive of Nerotic, Vanhera, Sacreste and Nerosa, belonging to the Laboratorio in Nero collection and of the Masters’ Collection, created by the perfumers Jean-Claude Ellena and Lucien Ferrero.

Laboratorio Olfattivo is also Room Fragrances with 16 different scent and a range of products for the personal care.

A project based on pure creativity where Roberto Drago, creative director of the brand, merges the endeavours of the most eclectic noses currently on the scene. They produce creative sparks and dream fragments that are then transformed by Laboratorio Olfattivo into fine fragrances.

The reason why a new perfume is created is never a market necessity, but the need to tell a story… Notes, chords and alcohol converge with visions, reflections on a journey, sensations relived for a split second and fragmented passions to form the main ingredients of Laboratorio Olfattivo’s fragrances.

Laboratorio Olfattivo has chosen the Eau de Parfum as desired concentration for its creations, the ideal medium for fully appreciating the quality of the olfactory formulae and raw materials. Given their very unique composition, they can be considered “emotional experiences” that come to life through our sense of smell. The fragrances come in a linear, easy-to-hold bottle and simple yet elegant packaging. Laboratorio Olfattivo’s fragrance collections create a perfect connubium between contents and container, maintaining the highest possible standards both for the fragrance and the overall image.

You can find Laboratorio Olfattivo in 40 Countries around the world.

On December 2015 we opened our first store in Turin, via Mazzini 6 and in 2019 the flagshipstore in Via Giolitti 5, a place where the knowledge of the clients blend into the range of our perfumes, encouraging the creation of new ideas and projects. Entering in the Laboratorio Olfattivo Stores, the client lives a unique experience of exploration and discovery through a multiplicity of suggestions coming both from the variety of the products and from the atmosphere of the place.